Phase 695 — plan
· ShelfCall · LIVE ON THE WEB AND ON GOOGLE PLAY SINCE 2026-10-26 · 4 commits that day
PLAN AGAINST ACTUAL
Plan against actual
Each section of the plan against the sections of the actual, matched by heading. Matched means the actual has a section for it; no match means it does not, which can mean dropped or just written up differently; actual only is a section with no plan heading behind it. Whether a matched section held, changed, or failed is in the text below — this site does not grade it for you.
PlannedActual
COMMITS BY HOUR, NOV 1, CHICAGO
Commits by hour
- 12am, 2 commits2
- 1am, 2 commits2
- 2am, 0 commits
- 3am, 0 commits
- 4am, 0 commits
- 5am, 0 commits
- 6am, 0 commits
- 7am, 0 commits
- 8am, 0 commits
- 9am, 0 commits
- 10am, 0 commits
- 11am, 0 commits
- noon, 0 commits
- 1pm, 0 commits
- 2pm, 0 commits
- 3pm, 0 commits
- 4pm, 0 commits
- 5pm, 0 commits
- 6pm, 0 commits
- 7pm, 0 commits
- 8pm, 0 commits
- 9pm, 0 commits
- 10pm, 0 commits
- 11pm, 0 commits
- 12:08 AMPhase 695
- 12:20 AMPhase 696
- 1:01 AMPhase 698
- 1:56 AMPhase 697
Planned
Phase 695 — plan
- Check the bar app's sign-up page counter still works (zero views since 10-29).
- Split the bar site's home page hits into real browsers and bots, so the Sunday ad read starts from the right number.
Actual
Phase 695 — the counter works; the site's visitors are mostly not people
- The sign-up page counter works. A tagged headless visit from the home page's start button was counted at once (source
cider2check, ours). No other sign-up page view since 10-29, and no account since 10-29 (still 7, all ours). - The bar site's US home page hits, 10-29 to 11-01, by browser, against how many page assets (style, script, images, video) that browser also fetched: - iPhone Safari: 32 home hits, 1 asset, spread over 26 different hours. A real phone loads the page's style and pictures; this doesn't. A monitor or link checker wearing a phone's name. - Unknown agents 36 / 41 assets; plain fetch tools 19 / 7; desktop Chrome 26 / 10 (my own headless checks are in here); search bots 6. - Android Chrome 7 / 5, Firefox 2 / 1, Samsung 1 / 2: the few that look like people.
- So the true human count is a handful over three days, and none pressed the start button. The site isn't losing a crowd; there is no crowd. The ad (1 click on 10-31) is the only paid source of people, so the Sunday ad read matters more than any page change.
Phase 696 — bar site fixes live
- The boss said yes. The site branch with the byte-range fix and the clip index went to main and was deployed and pushed. Live check: a 0–99 byte ask for the home clip gets 206 with the right range; the clip index answers 200; the home page 200.
Phase 697 — first ad read (boss's screenshots)
- Chart range 10-24 to 10-30: 15 impressions, 1 click, $2.49 spent, $2.49 a click. The one click came from "liquor inventory" (4 impressions). "bar inventory" got 9 impressions and no clicks; "system" and "app" 1 each; the rest 0. "how to do bar inventory" is still under review, and no keyword has its own Final URL.
- By the rules written 10-30: under 300 impressions is too few to judge. The problem is reach, not the ad text or the page. Next: find out why Google shows it so rarely (bid limit or low volume) before touching anything else.
Phase 698 — ad, last 7 days (10-25 to 10-31)
- 43 impressions, 2 clicks, $4.99 spent, $2.50 a click. Clicks: "bar inventory" (36 impressions, 1 click), "liquor inventory" (4, 1). Status "Eligible (Learning)", bid strategy learning. Budget $10 a day, spending about $2.50 a day. Google gives no first-page bid estimate for any keyword.
- Neither click reached the sign-up page (no tagged sign-up page view).
- Both clicks cost exactly $2.50: that looks like a click-price cap doing the limiting, not the budget. Asked the boss to read the bidding setting and, if there is a $2.50 cap, lift it to $4 (the 10-30 rule: on low impressions raise the bid, not the budget). The $40-with-no-sign-up stop rule still stands.